Results-Driven. Still Creating at 68
With 44+ years across diesel tech, retail, B2B and digital, I’ve seen what works — and what doesn’t. My approach blends integrity, innovation, and a deep understanding of what makes businesses thrive. Every solution is tailored, every strategy built to last.
The graphics featured on this page were created by me using various AI models through my Pro account on the NightCafe platform.
15 years of experience designing and building websites for small businesses in Missoula and the Bitterroot Valley of Montana.
Successfully implemented organic SEO strategies for local businesses operating in highly competitive markets.
Research, Web Design and Local SEO
15 years of experience researching and building local SEO-optimized websites in HTML, WordPress, and Joomla
- Latest WordPress site after semi retirement in 2020: lynn.mccormick.com built in July 2025.
- StreetRodShowcase.com is my upcoming project, launching in August 2025 tailored for my 74,000 social media followers.
SEO success for Cheap Charley’s Mini Storage (Missoula, MT)
- Hired in April 2025 to improve organic search performance in a competitive storage market ahead of the busy June season.
- Boosted four key search terms from page 2 (rank 10+) to page 1 (ranks 1–5) on Google within one month, driving rapid visibility gains.
- Helped fill new storage units during June by leveraging improved SEO rankings to attract organic traffic.
- Rankings declined in July due to reduced SEO focus and strong competition—demonstrating the need for consistent long-term optimization in saturated markets.
Street Rod Showcase
Street Rod Showcase is a multi-platform brand with a strong and dedicated following of over 75,000 enthusiasts across Facebook, Instagram, and Threads. The brand specializes in curated images and video content featuring custom pickups, cars, street rods, and hot rods built prior to 1949. Our mission is to celebrate vintage automotive culture and connect passionate builders, collectors, and fans.
Growth Initiatives:
- AI-Rendered Clipart & Imagery
- Launching a dedicated page for custom, AI-generated artwork featuring iconic pre-’49 vehicles.
- Offering themed digital packs and personalized renderings based on user-submitted photos.
- StreetRodShowcase.com Classifieds
- Introducing a curated marketplace for buying, selling, and trading classic vehicle parts and complete builds.
- Highlighting top listings through social media integration and “Featured Seller” programs.
- Supporting swap meet-style posts that capture the spirit of old-school automotive commerce.
- Merchandise & Lifestyle Expansion
- Designing apparel, accessories, and home goods that reflect vintage hot rod style and craftsmanship.
- Creating durable and functional “garage wear” made for real builders and gearheads.
Street Rod Showcase is positioned not only as a visual archive of timeless automotive design but also as a growing community and marketplace for those who live and breathe classic car culture.
Digital Creator
These text-to-image AI renderings were created using a variety of models on the NightCafe platform. The street rod visuals featured in the slider are among the most popular AI posts on my social media channel, Street Rod Showcase, consistently drawing high engagement and enthusiast attention.
This AI-generated image of a mountain man riding a bison reflects my Montana roots and playful spirit—equal parts gritty and spirited with a can do attitude, just like me.
The featured AI-generated image at the top of the slider is set to debut as a coffee mug design in the upcoming Street Rod Showcase merchandise line. Most of the following AI renderings have earned over 1,000 likes across my social media channels, resonating with street rod enthusiasts and art lovers alike.
This tongue-in-cheek AI rendering playfully reminds us that humans, our earth, the universe with it’s inhabitants are all interconnected and oddly photogenic.
🔧 Built from the Ground Up
After four decades of hands-on work—from repairing engines and wrangling retail to navigating digital strategy—I’ve come to believe that real progress happens where patience meets persistence.
I’ve built wild land fire engine pump panels in Montana, managed retail teams through bankruptcy transitions, and more recently, optimized websites to rise above the noise. Whether it’s a wrench or a workflow, I’ve always focused on clear solutions and staying adaptable.
That journey—from ranch work and route sales to SEO and content strategy—shaped my approach to helping others. I lean into projects with curiosity, care, and the belief that the right tools, used with intention, can make anything run smoother.
Now, I combine practical experience with digital insight to support people and businesses who value clarity, connection, and results that hold up over time.
📈 Recent Wins
- SEO Fixer for Cheap Charley’s Mini Storage in Missoula, MT—boosted organic search from positions 10+ to top 5 in just 2 months, helping fill new units fast
- Web Designer with 15 years experience building SEO-optimized sites in HTML, WordPress, and Joomla. Current builds: lynn.mccormick.com and streetrodshowcase.com (under construction).
🔨 Career Timeline Highlights
Remote SEO Specialist
Cheap Charley’s Mini Storage LLC – Missoula, MT (Apr–Jun 2025)
| ROLE/BUSINESS | YEARS | IMPACT |
| Diesel Tech School | 1975–1978 | Learned the ropes of mechanical systems. |
| Ranch Mechanic | 1978–1979 | Kept 50,000 acres of farm machinery and irrigation equipment running. |
| Gambles Skogmo | 1979–1982 | Promoted to manager, closed stores across Southwest post-bankruptcy. |
| KLYQ Radio | 1982 | Sold radio ads and built B2B connections. |
| Farmers Exchange | 1982–1985 | Managed $885K in sales, converted farm store to C-store format. |
| Pamida Training | 1985 | Completed training—culture clash, moved on. |
| KAR Products | 1985–1986 | Route sales of industrial/automotive consumable repair products. |
| Schwan’s Sales | 1986–1997 | Created multiple profitable residential frozen food routes; depot’s top average ticket. |
| Wildland Fire Engine Mfg. & automotive repair consumable parts route sales | 1998–2003 | Built pump control panels; spun off into automotive repair consumable parts route business |
| Web Design & Promo Sales | 2003–2020 | Launched SEO-friendly websites and branding assets. |
| Cielo Vista RV Park – NM | 2023–2024 | Key holder and customer service. |
| Cheap Charley’s SEO | 2025 | Organic search fix brought business back to page one, results 1-5 |
🧠 Skills Snapshot
- Organic SEO & Search Rank Recovery
- WordPress, Joomla, HTML & CSS
- Electrical Component Sourcing & Assembly
- Retail, B2B & Route Sales Strategy
- Retail Merchandiding
- AI Content Creation & Branding
- Social Media Optimization
- Market Research & Audience Targeting
🎓 Education
B.S. in Business Administration
University of Montana, 2003
🎓Continuing Education
Social Media Marketing
“As of this writing, I’m enrolled in HubSpot’s Social Media Marketing Certification Course, with just four more hours to go.
I took this course to deepen my understanding of the tools and technology designed to help grow a loyal audience—and to better use use them to help build genuine connections.”
Masterclass AI SEO
“With Google’s rollout of AI Overviews, search results are evolving rapidly as Google is answering queries before showing traditional website listings. To stay ahead of these shifts in web design and SEO strategy, I’ve enrolled in HubSpot Academy’s AI for SEO course. It’s helping me adapt and optimize my content for this next wave of search technology.”
📩 Get in Touch
I specialize in strategic web design, SEO optimization, and AI-enhanced content creation tailored to elevate your brand. If you’re seeking clear communication, thoughtful execution, and results-driven digital solutions, I’d be glad to connect. Let’s discuss how I can support your goals and bring your vision to life.
“Schedule a Free Consultation”